§16.8 · COMMERCIAL dimension
Gross logo churn rate
Trailing-12-month gross churn rate. Trending downward as platform integration deepens and customers accumulate switching cost.
- Latest value
- —
- unknown
- Direction
- ↓ lower is better
- percent
- Owner (§16.7)
- OWN_SOLUTIONS
- Reviewed every 30 days
- Source
- database
- count(churned in T12) / count(active at T-12m).
Target trajectory
Per-quarter targets and year-2 target. Status thresholds (green + yellow) are derived from the doctrine and direction.
| Period | Target |
|---|---|
| Baseline | 12.0% |
| Q1 | 10.0% |
| Q2 | 8.0% |
| Q3 | 7.0% |
| Q4 | 6.0% |
| Year 2 | 4.0% |
- Green threshold
- 7.0%
- Yellow threshold
- 10.0%
Trailing-180-day reading history
0 readingsNo readings recorded yet for this metric.
Linked §16.7 references
- Strategic pillars
- PILLAR_UNIT_ECONOMICSPILLAR_PLATFORM_BREADTH
- Commercial mechanics
- MECH_RENEWAL_HEALTH