§16.8 · COMMERCIAL dimension
Competitor displacement rate
Proportion of new deals that replace (rip-and-replace) a named competitor deployment. Leading indicator of the displacement motion that drives sustained category leadership.
- Latest value
- —
- unknown
- Direction
- ↑ higher is better
- percent
- Owner (§16.7)
- OWN_CI_LEAD
- Reviewed every 14 days
- Source
- database
- count(new_deal AND replaces_incumbent != null) / count(new_deal) over trailing 90 days.
Target trajectory
Per-quarter targets and year-2 target. Status thresholds (green + yellow) are derived from the doctrine and direction.
| Period | Target |
|---|---|
| Baseline | 15.0% |
| Q1 | 22.0% |
| Q2 | 30.0% |
| Q3 | 38.0% |
| Q4 | 45.0% |
| Year 2 | 55.0% |
- Green threshold
- 40.0%
- Yellow threshold
- 25.0%
Trailing-180-day reading history
0 readingsNo readings recorded yet for this metric.
Linked §16.7 references
- Strategic pillars
- PILLAR_CATEGORY_NARRATIVE
- Commercial mechanics
- MECH_WIN_RATEMECH_BENCHMARK_DISPLACEMENT