§16.8 · COMMERCIAL dimension
Dollar-based net revenue retention (NRR)
Expansion revenue from existing customers measured as dollar-based net retention. Primary driver of unit-economic sustainability.
- Latest value
- —
- unknown
- Direction
- ↑ higher is better
- percent
- Owner (§16.7)
- OWN_CEO
- Reviewed every 30 days
- Source
- database
- Sum(current ARR of cohort) / Sum(prior-year ARR of cohort) for customers present at t-365.
Target trajectory
Per-quarter targets and year-2 target. Status thresholds (green + yellow) are derived from the doctrine and direction.
| Period | Target |
|---|---|
| Baseline | 105.0% |
| Q1 | 110.0% |
| Q2 | 115.0% |
| Q3 | 120.0% |
| Q4 | 125.0% |
| Year 2 | 135.0% |
- Green threshold
- 120.0%
- Yellow threshold
- 105.0%
Trailing-180-day reading history
0 readingsNo readings recorded yet for this metric.
Linked §16.7 references
- Strategic pillars
- PILLAR_UNIT_ECONOMICS
- Commercial mechanics
- MECH_EXPANSION_REVENUEMECH_RENEWAL_HEALTH