§16.8 · COMMERCIAL dimension
Win rate vs wrapper platforms (Vapi, Retell, Bland)
Proportion of competitive deals won when the alternative consideration is one of Vapi, Retell, or Bland. Primary mechanic for wrapper-platform displacement.
- Latest value
- —
- unknown
- Direction
- ↑ higher is better
- percent
- Owner (§16.7)
- OWN_CI_LEAD
- Reviewed every 7 days
- Source
- database
- Aggregation: WHERE outcome IN ('won','lost') AND competitor_id IN (Vapi, Retell, Bland); ratio won / (won + lost) over 90-day rolling window.
Target trajectory
Per-quarter targets and year-2 target. Status thresholds (green + yellow) are derived from the doctrine and direction.
| Period | Target |
|---|---|
| Baseline | 45.0% |
| Q1 | 55.0% |
| Q2 | 62.0% |
| Q3 | 70.0% |
| Q4 | 75.0% |
| Year 2 | 80.0% |
- Green threshold
- 70.0%
- Yellow threshold
- 55.0%
Trailing-180-day reading history
0 readingsNo readings recorded yet for this metric.
Competitor reference set
This metric compares against the following named competitors from the §16.8 reference set.
wrapper platform
Vapi
voice AI API wrapper over managed LLM + carrier abstraction
wrapper platform
Retell AI
conversational voice agent platform for developers
wrapper platform
Bland AI
phone call automation with custom voice agents
Latest competitive benchmarks are at /api/v1/aivaon/scoreboard/benchmarks/metrics/METRIC_WIN_RATE_VS_WRAPPERS.
Linked §16.7 references
- Strategic pillars
- PILLAR_CATEGORY_NARRATIVEPILLAR_SUBSTRATE_OWNERSHIP
- Commercial mechanics
- MECH_WIN_RATEMECH_HYBRID_DIFFERENTIATION