Renewal as Continuation Not Re-Sale

Normative statement

Renewals are treated as continuation rather than re-sale — quarterly customer health pulses, expansion-trigger detection, and churn-intervention playbooks operate continuously so renewal events are formality rather than scramble. A renewal that requires substantive negotiation indicates a missed quarterly intervention, not a renewal-cycle deficiency.

Operational hooks

Evaluation hook

renewal_continuation_health

Doctrine constants

minimum_quarterly_pulses_per_account

1