Win-Loss as Permanent Function

Normative statement

Win-loss capture is a permanent operating function rather than a periodic study — every closed deal generates a structured win-loss record with the causal taxonomy (positioning fit, pricing, capability gap, integration gap, compliance gap, competitive displacement, timing, advocacy strength). The win-loss ledger feeds the §16.6 competitive intelligence integration and the §16.1 doctrine evolution program.

Operational hooks

Evaluation hook

win_loss_capture_completeness

Doctrine constants

minimum_capture_rate_pct

90