Inbound Lead

Stage definition

Lead has indicated interest through a discoverability surface (form fill, demo request, sales chat, partner referral) but no qualification has occurred yet.

Required advancement evidence

Per CE1 (conversion as compound function) and CE2 (honest discovery), every advancement out of Inbound Lead requires the following evidence captured in the deal record before the transition is recorded.

• sales_assigned_at
• icp_match_attempted