Section 16.6 · Compound presence vector · VEC6_PRESS_COVERAGE
Press Coverage
Press Coverage is one of nine compound presence vectors in the AIVAON Discoverability Operating System. The compound presence thesis establishes that discoverability dominance is achieved through the compound effect of multiple presence vectors rather than through optimization of any single vector. Investment in this vector reinforces and is reinforced by every other vector simultaneously.
Investment-share floor
≥ 8%
Drivers
3
Primary metrics
3
Drivers
- public relations
- category narrative press pitching
- executive thought leadership
Primary metrics
- tier_1_press_mentions_quarter
- category_narrative_coverage_share
- share_of_voice_pct
Owner
public-relations-program