§16.7 · DP3_VISIONARY_MARKETING_RESTRAINT · Design principle 3 of 7
Visionary marketing restraint
Normative statement
Visionary features cannot be marketed before core journey excellence is established.
Operationalization mechanisms (3)
launch_governance_core_journey_quality_gatelaunch_review_includes_core_journey_assessmentexecutive_review_blocks_premature_visionary_launches