§16.7 · Competitive Intelligence Lead deliverables
Six competitive intelligence products
The Competitive Intelligence Lead produces six recurring intelligence products on doctrine cadence. Each product feeds execution prioritization (XP10 competitive intelligence integration) and surfaces the competitive trajectory the Pillar Scorecard's category-leadership pillar measures.
CIP_MONTHLY_BRIEFING
Monthly Competitive BriefingCadence: every 30 days · Owner: competitive-intelligence-lead
CIP_QUARTERLY_BATTLECARD
Quarterly Battlecard RefreshCadence: every 90 days · Owner: competitive-intelligence-lead
CIP_WIN_LOSS_SYNTHESIS
Win-Loss Synthesis ReportCadence: every 30 days · Owner: competitive-intelligence-lead
CIP_PRICING_PULSE
Pricing PulseCadence: every 30 days · Owner: competitive-intelligence-lead
CIP_CATEGORY_LANDSCAPE
Category Landscape ReportCadence: every 90 days · Owner: competitive-intelligence-lead
CIP_SIGNAL_ALERT
Signal Alert channelCadence: every 1 day · Owner: competitive-intelligence-lead