§16.7 · Phase 2 of 5 · Days 30–90
Buying friction removal
Close the most visible buying friction that prospects encounter.
Named deliverables (7)
Each deliverable carries a verifiable artifact and a binary completion criterion. The §16.7 runtime rejects deliverable completion without `binary_completion_satisfied=true`.
PD2_NINETY_SECOND_ONBOARDING
90-second Starter onboarding
Owner: head-of-product-engineering
Verification:
ttfv_p95_under_90s_synthetic_probeBinary completion criterion:
synthetic_probe_p95_under_90s_for_seven_consecutive_daysPD2_INSTANT_DEMO_PHONE_FLOW
Instant demo phone flow
Owner: head-of-product-engineering
Verification:
demo_phone_pool_active_in_all_market_cellsBinary completion criterion:
demo_call_to_signup_conversion_instrumentedPD2_DOCUMENTATION_OVERHAUL
Documentation overhaul
Owner: head-of-developer-experience
Verification:
developer_portal_releaseBinary completion criterion:
quickstart_in_every_supported_language_publishedPD2_VOICE_COMPARISON_STUDIO
Voice comparison Studio
Owner: chief-product-officer
Verification:
voice_comparison_surface_releaseBinary completion criterion:
voice_comparison_supports_side_by_side_playback_with_custom_samplePD2_FIRST_TEN_INTEGRATIONS
First ten core integrations (Salesforce, HubSpot, Zendesk, ServiceNow, Microsoft Dynamics, NetSuite, Stripe, Shopify, Slack, Microsoft Teams)
Owner: chief-architect
Verification:
ten_integrations_certified_and_publishedBinary completion criterion:
all_ten_integrations_certified_and_listed_in_marketplacePD2_FIRST_THREE_VERTICAL_PACKS
First three vertical packs (healthcare intake, financial services inquiry, retail support)
Owner: head-of-solutions
Verification:
three_vertical_packs_certified_and_publishedBinary completion criterion:
all_three_packs_certified_via_certify_programPD2_ENTERPRISE_AUGMENTATION_CONNECTORS_V1
Enterprise augmentation connectors v1 (Genesys, Google Contact Center AI)
Owner: head-of-solutions
Verification:
two_sidecar_connectors_certifiedBinary completion criterion:
both_sidecar_connectors_support_handoff_context_disposition
Binary exit criteria (3)
XP3 binary gate enforcement: the §16.7 runtime rejects entry into the completed state until every exit criterion is satisfied with evidence.
EXIT2_FIRST_CALL_UNDER_90S
First-call success time is under ninety seconds measured from signup.
Binary test:
ttfv_p95_under_90s_for_seven_consecutive_daysEXIT2_TOP_OBJECTIONS_REDUCED
Top objections are reduced in sales calls.
Binary test:
win_loss_synthesis_shows_objection_reduction_versus_baselineEXIT2_PILOT_TIME_REDUCED
Pilot implementation time is reduced meaningfully.
Binary test:
median_pilot_implementation_time_reduced_versus_baseline