AIVAON · §16.5 · Deal Stage STG5
Business Case
Owned by account-executive · max dwell 21 days
Stage definition
Joint business case built with the buyer using doctrine-aligned ROI framework. Commercial mechanic explicitly identified per CE3.
Required advancement evidence
Per CE1 (conversion as compound function) and CE2 (honest discovery), every advancement out of Business Case requires the following evidence captured in the deal record before the transition is recorded.
- business_case_document
- commercial_mechanic_identified
- executive_sponsor_engaged