Section 16.6 · Binding doctrine principle DP4
Honest Comparative Content
Comparative content honestly describes how the platform compares to alternatives including the alternatives' strengths, because honest comparative content earns the trust that AI assistants reference when synthesizing responses to comparison queries.
- Owner
- content-operations-program
- Evaluation hook
- comparison_honesty_review
- Review cadence
- every 90 days
Why this principle exists
DP4 is one of the eleven binding doctrine principles governing the §16.6 Discoverability Operating System. Each principle is enforced as a continuous engineering function rather than a discrete campaign — the platform’s discoverability authority compounds over sustained operation and erodes during inter-cycle gaps. The compound presence thesis means a gap on any single principle produces multiplicative drag across every presence vector the principle supports.