§16.7 · OP1 · Ownership domain 7 of 8
Category creation, benchmark reports, analyst relations support, events
Operational execution of the Category Creation Campaign Plan, public benchmark distribution, analyst engagement support, and event portfolio execution including the annual flagship event.
Accountable role: chief-marketing-officer
Deliverable anchors (4)
Each anchor identifies a recurring artifact the accountable executive owns. The §16.7 runtime ties these anchors to the phase-specific PD* deliverables tracked in the operator console.
category_creation_campaign_executionspublic_benchmark_releasesanalyst_briefing_support_recordsevent_portfolio_executions
Coordinates with
- Category narrative, strategic partnerships, top-tier enterprise sales, analyst relations
chief-executive-officer - Vertical templates, enterprise rollout patterns, case studies, expansion playbooks
head-of-solutions - Competitor tracking, win-loss synthesis, pricing monitoring, monthly battlecard refresh
competitive-intelligence-lead